Craft & Logic
Service
Art Direction, Web Design
Client
PXL Creative WordPress Theme
Time
3 – 4 Weeks
Design
Suzanne Smith, Johan Weil
Category
Portfolio, Marketing
Development
Alexander Turner
Following their 2020 Rebrand, Splice partnered with us again for their first-ever brand campaign “Start with Sound.” Our goal was to recharge Splice’s bond with existing users and broaden awareness for the brand to connect with a whole new wave of musicians
The Challenge: Create a unifying brand platform thatinspires artists from all levels of expertise.
After a series of stakeholder interviews, we knew there was a desire to do something bigger. Beyond talking
about product features, we tapped into a universal, undeniable truth by centering our focus on the
customer—and why Splice started out in the first place
Whether you’re an industry legend or a first-time producer, sound is where it all starts. Our campaign celebrated sound as the catalyst for creation and encouraged artists to start with what moves them the most
The Idea: A campaign that serves as a celebrationof sound—and positions Splice as the place to find yours.
The Impact: By tapping into a universal truth, the campaign is built to grow with the company for the foreseeable future
Tapping into the audiovisual
Of course, a campaign about sound required a thoughtful focus on the sonic side of the creative as well. From bespoke textural soundscapes to intricate samples, we ensured that this campaign wasn’t just a visual experience — but one that could resonate in an audiovisual way.
Our roles
Quietly brilliant. No ego, just clarity.”
Teaming up with DreamsLab was like an extension of our creative family, guiding us in creating a campaign that captures the soul of Splice’s brand. Every facet—production, strategy, and design—was meticulously executed, strengthening our brand’s identity while influencing Splice’s internal strategy for upcoming endeavors
JOHNFITZGERALD
DESIGNER MANGER, HBO
